We are a boutique firm specializing in brand strategy & marketing, placemaking, and corporate communications.

The image shows the word 'LACURE' written in large, black, elegant font on a plain background.
Metro-North logo with stylized train tracks and the text 'Metro-North' underneath.
Invesco logo with stylized mountain graphic and text
Black background with a logo featuring the letter C and I inside a square on the left, and the text 'Global Asset Management' on the right.
The logo of PayPal, with a large 'P' inside a shield outline, above the text 'PayPal' in bold black letters.
A black background with the word 'journey' written in large, transparent text with a slightly tilted font.
Black logo with large text reading 'CHANNEL 13' in the center
Harlo Group logo with black background, featuring a hexagonal shape with a stylized 'H' inside, next to the words 'HARLO GROUP' in bold black font.
Logo of Sorin Medical featuring a stylized heart and the company name.
Black background with the word 'HOMEWISE' written in large, outlined letters, and a house icon to the left of the text.
Logo featuring three stacked cubes forming a stylized letter 'F' and the word 'Float' next to it.

From brand strategy and logo design to storytelling, marketing, and placemaking, Next Edition works with luxury real estate developers, travel & hospitality brands, and lifestyle companies, turning spaces into destinations, experiences into memories, and ideas into stories people believe in.

Featured Projects

Luxury infinity pool overlooking mountains and a lake, with lounge chairs and rolled towels in the foreground.

Arts & Leisure

Cityscape at sunset in Houston, Texas, showing a skyline with a tall building and a mall parking lot, with streaks of car lights on nearby highways.

MetroNational

Open book with light blue pages. Left page has large text about Harbour Place's architectural history. Right page has smaller paragraph text and a sketch of a building.

Harbour Place

  • "Bianca was invaluable in helping us articulate not just what we’re doing as a multi-billion-dollar real estate company, but why we’re doing it and what we aim to achieve."

    Ken Jones, Chief Experience Officer at MetroNational

  • “The team effectively captured what makes us different and gave us the language to go to market with confidence. It also provided consistent messaging to use across all sales and marketing channels.”

    Stephen Sokoler, Founder & CEO of Journey

  • "Working with Next Edition was a game-changer. They assisted us with brand strategy, brand messaging and stories, and establishing distinct voices for clients that consistently resulted in high approval rates. Their ability to deliver exactly what we needed, when we needed it, made them a trusted partner in our creative process."

    Michael Gioffre, Principal & Creative Director, Channel 13

  • "Bianca has a unique talent for turning ideas into clear, actionable strategies. She aligned cross-functional goals into a unified vision for our project, navigating its complexities with professionalism and curiosity. Her ability to deeply understand our business and provide a strategic framework has been vital in ensuring we stay true to our purpose."

    Danna Diamond, Head of Leasing, MetroNational

  • “This team created something cohesive and complete and chose language which clearly articulates the value of my services. We were aiming to be authentic and they truly captured my voice.”

    Christine Healey de Casanova, CEO, Contribute LLC

  • "I loved working with Bianca. Even as a writer, I needed help telling my own story for my corporate website. Bianca was thoughtful, curious, and full of ideas for distilling a 30-year career into clear, impactful copy. I’ve since recommended her to others."

    Anne-Marie Squeo, Pulitzer Prize winner, CEO at Proof-Point Communications