At Next Edition, we empower brands with powerful stories, narratives and strategic positioning to stand out in the market and connect with their most valuable audiences.

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Our main focus is corporate brand positioning. We partner with leadership teams to help brands define who they are and what they stand for. Whether you’re rebranding a legacy business, entering a new market, or launching a new product, we build data-driven strategies that differentiate you in the market, inspire human connection, and ultimately drive the business forward.

Target Audience Research

Ask powerful questions. We lead with curiosity to understand your most valuable stakeholders, unearthing their needs and pain points, as well as the emotional and functional motivations that drive their most profitable behaviour.

  • Ethnographic Interviews

  • Customer Personas and Profiling

  • Customer Journey Map

Brand Identity & Positioning

Own your narrative. We leverage data to craft compelling stories and go-to-market messaging frameworks that define your purpose, value proposition and what makes you different. We help you control the narrative with powerful positioning to galvanize and unify key stakeholders toward your vision for the future.

  • Audience Segmentation

  • Brand Storytelling

  • Brand Strategy & Messaging

  • Value Proposition

  • Product Positioning

Brand Marketing & Copywriting

Move people, not just markets. We want to amplify your brand’s vision and emotional impact through strategic marketing initiatives and programs, creative campaigns, copywriting, and brand experiences rooted in human connection, enrichment, learning, and culture — building customer loyalty, satisfaction, and life-time value.

  • Campaign Strategy & Development

  • Copywriting: Digital & Advertising

  • Brand & Customer Experience

  • Destination Marketing

CI Global Asset Management
Harlo Capital
Homewise
Invesco
Journey
MetroNational
Purple Rock Scissors
Sorin Medical
Bream
Float
"LACURE" in white text on a black background

  • "Bianca was invaluable in helping us articulate not just what we’re doing as a multi-billion-dollar company, but why we’re doing it and what we aim to achieve."

    Ken Jones, Chief Experience Officer at MetroNational

  • "Working with Next Edition was a game-changer. They assisted us with brand strategy, brand messaging and stories, and establishing distinct voices for clients that consistently resulted in high approval rates. Their ability to deliver exactly what we needed, when we needed it, made them a trusted partner in our creative process."

    Michael Gioffre, Principal & Creative Director, Channel 13

  • "Bianca has a unique talent for turning ideas into clear, actionable strategies. She aligned cross-functional goals into a unified vision for our project, navigating its complexities with professionalism and curiosity. Her ability to deeply understand our business and provide a strategic framework has been vital in ensuring we stay true to our purpose."

    Danna Diamond, Head of Leasing, MetroNational

  • “This team created something cohesive and complete and chose language which clearly articulates the value of my services. We were aiming to be authentic and they truly captured my voice.”

    Christine Healey de Casanova, CEO, Contribute LLC